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Complacency is an insidious killer.   In the wilderness, complacency could easily lead to serious injury or death.  In military operations, complacency leads to blue force losses and mission failure.   True warriors know that you’re only as good as your last battle.  Yesterday’s victories will not carry you through today.  There’s always another battle to fight, another mountain to climb, another challenge to face.

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Vulnerability time, or “vul time” for short, is the point of maximum exposure and danger.  Vul time is when the risk is greatest.  Fighter pilots are willing to accept the risk and face the danger in order to defend their comrades.  What is your vul time?

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defiant, excellence, mission, product design -

The “O-Level,” or Operator-Level, is the lowest level in the production-to-use track of a product.  The O-Level is the user level at which the product is deployed in it’s intended capacity.  Unfortunately, some products on the market are produced with little, if any, O-level input.  The result of this design/production practice is products that look fashionable but have severe practical flaws.  Operators should have no tolerance for products that are produced with this substandard design philosophy.

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challenge, defiant, excellence, growth, status quo, struggle -

Status quo is the term we use to describe the way things are—a way of life or a way of doing business that is popularly accepted.   Here at DEFIANT, the status quo is our arch enemy.   We refuse to let problems go unaddressed simply because someone else hasn’t solved them.  We’re willing to tackle a problem and work through numerous failed experiments, if that’s what it takes, until we solve it.   We invite you to join us in the never-ending quest to surpass the status quo.

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To us, being defiant means that we don’t run from conflict.  To be defiant means that we are willing to stand against opposing forces.  It means we are willing to fight through adversity and come out stronger.  And it means that, when things get tough, we are willing to forge ahead anyway.

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